When it comes to gas grills, Kenmore is a well-known and trusted brand. However, the question remains: who actually makes these grills? The answer lies in a licensing agreement between Sears Holdings and a California company called Permasteel.
Understanding the Licensing Agreement
In 2017, Sears Holdings licensed its Kenmore brand to Permasteel, a company that specializes in making barbecue grills, ice chests, and patio heaters. This agreement allowed Permasteel to produce a line of Kenmore and Kenmore Elite branded grills, grill covers, and accessories for other U.S. retailers.
The Role of Sears Holdings
Sears Holdings, the parent company of Sears and Kmart, has been working to leverage its strongest brands, including Kenmore and Craftsman, to sustain itself amidst struggling retail operations. The licensing agreement with Permasteel is part of this strategy, aiming to unlock the value of the Kenmore brand.
Permasteel’s Contribution
Permasteel, with its expertise in outdoor cooking products, has been instrumental in producing high-quality Kenmore gas grills. Their products are designed to meet the needs of modern chefs, offering a range of features and accessories to enhance the outdoor cooking experience.